Today's B2B buyers expect more than a simple portal for purchases. As tech-savvy consumers themselves, they demand sophisticated, consumer-like buying experiences.
The 2024 McKinsey report, "Five fundamental truths: How B2B winners keep growing," ¹ highlights that ecommerce is now the leading revenue-generating channel for brands offering it, surpassing traditional salesperson-driven sales.73%
of B2B buyers are ready to purchase $50,000+ online.
With customers leveraging ecommerce tools, this empowers sales teams to focus on acquiring new business rather than solely servicing existing accounts. Furthermore, with customers actively purchasing online, brands gain access to a wealth of definitive data on customer behavior.
In essence, a robust ecommerce presence is no longer optional but critical for success in the B2B landscape.
Understanding the B2B market and today's buyer, BigCommerce, Storyblok, and Data Realm can collaborate with your team to craft an optimal ecommerce experience tailored to your brand's unique needs and your customers' expectations.
Our expert teams provide support across every stage of your ecommerce journey. Whether you're defining and implementing, refining your current experience, or transitioning to a new platform – we're here to help.
